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  • Analysis
  • Strategy
  • Identity
  • Communication
  • Control

kleiner und bold defines brands in an apparently simple way: a brand (regardless of whether it's a corporate or product brand) is lively, has character, is credible, stands for a clear promise and is exchangeable but always unmistakeable.

What sounds so simple is the result of a continuous and frequently troublesome process. Behind each strong brand is active, foresighted, analytical and, above all, modest planning, controlling and acting - combined with innovative skills and courage. The consistent orientation towards the customers' wishes and the differentiation between planners, decision-makers, dealers, purchasers, users and the general public are integral parts of this process, which we call »Integrated Brand Management«.

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Foundation year 1992
Staff 21 employees and 6 freelancers
Management Tammo F. Bruns, Jan Pauen
Principle offices Berlin
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01 analysis
target groups
competition
company/product

02 strategy
brand vision and core values
brand positioning
brand architecture
naming
brand management
brand protection
brand strategy

03 identity
corporate design
corporate behaviour
corporate communication

04 communication
communication strategy
literature
campaign
Internet
packaging
direct marketing
trade marketing
customers' magazine

05 control
implementation
monitoring

© 2008 kleiner und bold GmbH [ + Deutsch ] [ + Imprint ] of office