kleinerundbold: Brand agency, Brand strategy, Corporate design, Communication

January 2012

Web relaunch for Leinemann Partner Rechtsanwälte

The innovative legal consultancy focuses on two areas of law: public procurement law, and construction and real estate law. In just eleven years, this corporate law company has developed into one of Germany’s leading law firms and is represented with five branches in the key economic centres.

November 2011

GVL publishes its Annual Report 2010 in a new mantle

After kleiner und bold were able to assert themselves in a pitch against three competitors in the middle of the year, we have now created the new GVL Annual Report. Until now, the report was published purely as a text document and therefore did not contribute towards enhancing the GVL identity

September 2011

The world is an orchestra says GVL

The German Society for Protecting Performance Rights (Gesellschaft zur Verwertung von Leistungsschutzrechten mbH, GVL) is the organisation established to protect the copyright of performing artists and manufacturers of sound

Publication

February 2012

study on brand values in the medium-sized companies

Why elaborating on the significance of a brand for medium-sized companies? Until now there has not been a systematic examination of this topic focusing the B2B market. The present study is the first of its kind which combines the business point of view and the costumer perspective with one another. If you would like to find out more about the study on mid-sized companies.

March 2011, f&w

A question of organisation

The brands managed by a company must be structured, their roles defined and the interaction of the products and services on offer must be organised. Brands can complement and support each other or be presented completely separately depending on market and customer requirements. With the help of brand architecture concepts and brand portfolios, POLIKUM and ProDIAKO have organised themselves successfully.

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