kleiner und bold is an integrated branding agency

We bring together creative strategies with intelligent design and reliable processes. We analyse brands, identify potential and develop brand strategies for markets and employees. On the basis of this, we design, implement and communicate in the conventional sense, as well as online and in various spaces.

However, brands cannot be invented. They emerge from dialogue and reflect very individual attitudes, promises and performances. Brands need character and who better to give them this character than the people who they embody – from marketing to product management to sales. It is then that a brand gains the credibility that makes it attractive to the target group, generating loyalty. This is where the much-cited term ‘brand personality’ originates.

We do not carry out a merely superficial cosmetic treatment, nor do we build castles in the sky. We seek and find the essential values which are the catalysts of what has always been an essential characteristic of our clients up to now, sometimes openly, but sometimes concealed. We are interpreters who enable companies and their products to take a new look at themselves. And we give such insights design and expression which earn positive and sustainable feedback on the market and in the companies themselves.