Naming

It is not easy to choose a name for your children. However, it is even trickier to choose a brand name, since this involves selecting a name suited to your sector and portfolio which conveys your core values, creates the desired associations, is not already used in the relevant markets, and does not have negative connotations in other languages.

kleiner und bold provides you with naming support and thus with the major part of branding. We develop succinct names that are easy to retain, such as POLIKUM, Seenotretter and aleo Solar. If required, we will also take care of the legal checking and registration of the name with the help of specialised lawyers.

Further information: Implementation