Communication

kleiner und bold translates your brand into clear messages and the right media. In doing so, we place your entire corporate communication in the right context, thus providing you with integrated communication.

The basis for this is an analysis that takes into account the following questions:

  1. How is the company/product positioned and what performance claims must be communicated?
  2. What measures have been used so far and what results have been achieved?
  3. What are the corporate and marketing objectives?
  4. Who are the internal and external target groups and what are their decision-making structures?
  5. How high is the budget?

We are able to implement this communications strategy across many types of media, ranging from online and offline advertising to magazines, web presence and trade fairs.

The communications strategy is based on this and contains five main elements

  1. Formulation of the USP (unique selling proposition)
  2. »Reason why« for the various target groups
  3. Definition of the key messages and establishment of an information hierarchy
  4. Tonality, which is applied in all of the communications instruments
  5. Selection of the correct instruments for the creation of a communications plan

 
 

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