Corporate Design

Corporate design means more than just looking nice. It involves the visual application of brand values. It expresses the attitudes and identity of a company in visual terms. In order to do this use is made of design elements such as logos, colour, typography, images and layout grids. Corporate design is used in all sorts of media – packaging, corporate printed materials, brochures, the internet, vehicle fleet and signage. And it should be very flexible, yet remain unmistakeable.

Further information: Design analysis