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We often cling on to the familiar and only let go grudgingly. Therefore the process of
implementing and executing work performed should be carried out sensitively and involve the staff. Workshops or
in-house presentations will enable you to make the new image transparent and comprehensible.
kleiner und bold has a wealth of experience in dealing with tools and manuals, which will be of assistance to
you during your daily implementation - either analogically or digitally. |
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01 analysis
target groups
competition
company/product
02 strategy
brand vision and core values
brand positioning
brand architecture
naming
brand management
brand protection
brand strategy
03 identity
corporate design
corporate behaviour
corporate communication
04 communication
communication strategy
literature
campaign
Internet
packaging
direct marketing
trade marketing
customers' magazine
05 control
implementation
monitoring
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