kleiner und bold

Customer magazines are well on their way in! Their task is to inform, be credible and convey the image of the brand.

However, while most are indeed specific to the target group, they are not consistent enough and true to the brand. That's how investments go out of the window since, for example, bought, badly prepared contents or utterly wrong topics are more likely to put customers off than attract them.

Yet this tool offers the best combination of service, contents and brand in order to have a lasting effect - in particular because the consumer is reached in his own private world. A magazine must therefore, in our opinion, always be anticipating and broadcast the targets of the company. Either it is really good and fun for the reader or it should be stopped immediately since the pay back will be a negative image.


Image 1 Customer magazines are judged to be a better way of reaching the marketing targets than that of advertising.

01 analysis
target groups
competition
company/product

02 strategy
brand vision and core values
brand positioning
brand architecture
naming
brand management
brand protection
brand strategy

03 identity
corporate design
corporate behaviour
corporate communication

04 communication
communication strategy
literature
campaign
Internet
packaging
direct marketing
trade marketing
customers' magazine

05 control
implementation
monitoring