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What is the right marketing strategy for your product? Assuming you have segmented your market, how do you position yourself? Does your product offer a USP, do you have to fall back on the UAP (Unique Advertising Proposition) or are you focussing exclusively on the new ISP? Do you want to be class instead of mass - perhaps in your case mass instead of class might be the only right principle. Which sales channel is then the right one for your product? Which price policy do you pursue? Do you enjoy the option of the pull strategy or do you only have the option of acting by applying the push aspect?
kleiner und bold uses the marketing strategy to define all parameters to market your product over a certain period of time and market. The identification of a market, its development potential and the position of your product, as well as the definition of possible sales channels become the perfect combination of a comprehensive strategy after the analysis phase. |
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»Product life cycle« |
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01 analysis
target groups
competition
company/product
02 strategy
brand vision and core values
brand positioning
brand architecture
naming
brand management
brand protection
brand strategy
03 identity
corporate design
corporate behaviour
corporate communication
04 communication
communication strategy
literature
campaign
Internet
packaging
direct marketing
trade marketing
customers' magazine
05 control
implementation
monitoring
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