aleo Solar

aleo Solar AG has been active in the photovoltaic sector since 2002 and was quick to make use of growing demand among the population as well as political support for sustainable and climate-neutral electricity generation. aleo Solar’s products are high-quality polycrystalline or monocrystalline modules. They are designed to meet specific requirements and are available in large modules or normal size, as well as in frames or as laminates. This means that aleo provides building contractors with a perfect fit in terms of ecological technology, as well as a capital investment with a high rate of return.

kleiner und bold was commissioned to develop the brand during the company’s start-up phase. The aim was to develop and position a sales brand for solar systems that used a pull-push strategy to target both installers and building contractors. The idea involved using images from everyday life and the claim “Download the sun” to make the abstract technology easy to understand. The development of a brand scenario, naming, corporate design, and the development of communications tools including the introductory campaign were among the agency’s tasks. As the first high-profile supplier to the end-customer market, aleo Solar quickly established itself and only two years after its creation was voted as one of the best-known and best German brands in the solar sector by the trade press.