hanseWasser

hanseWasser Bremen GmbH was one of the first privatised wastewater companies in Germany and has been successfully active on the liberalised market since 1999. Its transformation from municipal enterprise to privatised company in the service sector attracted a great deal of attention nationwide, becoming known as the Bremen Model. hanseWasser’s key tasks include operating the 2,300 kilometre long canal network in Bremen and treating around 60 million litres of wastewater per year from Bremen and neighbouring areas. The company provides around 50 municipal and industrial clients with environmentally compatible and efficient solutions for constantly growing waste management tasks.

The start of kleiner und bold’s work with hanseWasser could be described as open-heart surgery – a new corporate image needed developing, but the name and structure of the company had not yet been established. So, we developed visual parameters to shape the corporate image independently of the logo and wordmark to such an extent that the company was still instantly recognisable after its name change a year later. Communication in the form of brochures, print advertisements, and information panels showing what goes on under the ground (the City Light campaign), and mail shots created acceptance among end customers and decision-makers in industry and politics. Trade fair stands and annual reports helped to conduct the right sort of B2B communication, focussed on partnership. The website successfully explained the complex topic of wastewater management in an informative and entertaining interactive way, winning a renowned red-dot award.