juwi

juwi Holding AG from Rhineland-Palatinate, is a pioneer in the field of renewable energies. As a project developer for wind, solar and bio energy systems, juwi covers the entire supply chain, from searching for a location, planning, funding and construction, to the management of renewable energy systems. juwi has offices in the USA, Canada, Central and South America, Europe and Africa.

The company expanded internationally under the guise of various names. In 2008, the management agreed on an umbrella brand strategy and decided to operate in all markets using the juwi brand. kleiner und bold was commissioned as the lead agency for the development of the new umbrella brand strategy and new corporate design, as well as for the implementation, communications strategy and application of the communication across all media types. The main aim of juwi’s communication is to remove barriers to renewable energy use and to define clearly the benefits for the different target groups. According to the company’s philosophy, barriers exist only in people’s heads, but not in terms of technical application opportunities. The claim developed by kleiner und bold for juwi expresses this succinctly: “Energy is here.” The aim is to anchor its positioning as a leading international project developer among the various target groups in all markets.