Musikfest Bremen

The Musikfest Bremen (Bremen Music Festival) has been a constant element of cultural life in Bremen for over 20 years. The Hanseatic town becomes a centre of international classical culture thanks to the festival, which is held at the end of the summer. Its stated aim is to provide space for new perspectives on well-known works, as well as rare music worth discovering, which are interpreted by renowned stars and outstanding young talent?

kleiner und bold developed the brand for the Musikfest Bremen and was responsible for communications measures ranging from posters on advertising pillars, the programme and the website for many years. The challenge facing the corporate design was to find a visual and communicative hook that would safeguard unity in diversity. Moreover, there is scarcely any other field in which visual sophistication is so much in demand as in the cultural sector.

The marketing aims at the start of our work with Musikfest Bremen were to fill 85 per cent of the seats and to reduce the average age of the audience. These aims were achieved using the strategy developed by kleiner und bold – and we are pleased to say that the festival’s success continues today.