POLIKUM

POLIKUM Service GmbH runs medical care units where doctors, physiotherapists, nutritionists and health trainers work together. These units save time and costs through the sharing of equipment and laboratories. This model is suited to current requirements and matches both patients’ needs and the efforts of health policy activities to use resources more efficiently. The foundation stone for the establishment of this type of centre was laid by the Act on Modernising Statutory Health Insurance Companies, passed in 2004.

kleiner und bold was commissioned to take care of the medical care unit in the Friedenau area of Berlin when it still only existed on paper. During the strategy process, the key initial challenge was to decide on a name. Based on the GDR’s “poly-clinics” and the high medical standards found in a clinical centre, the name POLIKUM was developed. The success of the first medical care units led to the model being expanded. In this, clear brand positioning as a fundamental and successful approach to integrated outpatient care provided useful support right from the start. Using patient brochures on various topics, a clear design and brand architecture, as well as a consistent web presence, POLIKUM has become a trusted and well-known brand in the healthcare sector.