Q-Cells

Upon its foundation in 1999, Q-Cells SE began as a technological leader, developing from the world’s largest solar cell manufacturer into one of the most renowned, globally active photovoltaic companies within a short number of years. The company’s credo is the rapid advancement of photovoltaics as a sustainable and environmentally compatible technology for the quick reduction of costs. Only in this way will solar energy become competitive and be able to do without state funding over the long term.

kleiner und bold developed and implemented the company’s brand identity, brand architecture and corporate design. The global brand management was supported in the form of comprehensive communication steps over a five-year period. Staff, corporate and product brochures, technical documentation, films, campaigns, and a flexible web presence ensured good communication and transparency toward stakeholders. The topic of employer branding was particularly important in the rapidly expanding solar sector, notably given the shortage of specialists. In 2008, Capital voted Q-Cells one of the best employers in Germany.